Back in his internet entrepeneur days, George Gilder wrote convincingly about narrowcasting rather than broadcasting and people tuning in to get the news they wanted from the source they wanted with the viewpoint they wanted.
Wow, was he right. We’ve seen a step in that direction with Fox News. More steps with all the political news sites and blogs on both sides of the aisle.
But I think Michelle Malkin has kicked the process further yet down the field. Check out her new internet television-style commentary site. It looks like television with television style graphics. Really quite impressive just from the standpoint of aesthetics.
One wonders whether she can keep this up on a regular basis (a question the boys at Powerline asked), but it is easy to imagine that small consortiums of the more successful bloggers could easily do something like this and get lots of eyeballs every day. If the blogworld ever develops the resources to do serious reporting, the broadcast medium will be absolutely dead.