For me, the most interesting aspect of the review is Hibbs’s observations about the decline in movie box office receipts from last year to this:
“One reasonable answer to the question of box-office decline is that the quality of the films is down this year. One of the little noticed features of this year’s decline is the post-opening week dive that so many big films are enduring. Just last week, for example, War of the Worlds in its second weekend in release dropped about 60 percent from its opening. That’s a sign that, while advertising and stars can create a big opening week, only solid word of mouth can maintain a film’s popularity. (As a means of comparing quality with hype, consider that a documentary, not yet in wide release, about migratory penguins, The March of Penguins, ranked 13th last week but took in more money per screen than did F4.)”
Hibbs is correct to note that receipts for a film’s second and subsequent weeks are the best gauge of whether it has real appeal.
I think, however, that there is more going on here. As I have noted before, American culture is in fact in the midst of a Romantic era, and the box-office dominance of the comic-book style of motion picture is one clear manifestation of it. Cultural trends, however, are always in flux, and a move too far in one direction usually brings an equal and opposite reaction.
I suspect that our Romantic worldview is too deeply ingrained to become unstuck by one summer of slow movie ticket sales, but it seems possible that a more realistic style of presentation of an essential Romanic vision may arise. However, today’s release of Charlie and the Chocolate Factory may well provide a boost to the current Romantic narrative trend and forestall a great sense of a need for change. In addition, it will be interesting to see what affect The Lion, The Witch, and the Wardrobe has on the industry beginning later this year.